I feel lucky! Starting my business just as AI was hitting the public market gave me a unique perspective. Now, nearly two years later, everyone’s asking the same questions I did:
“How do we save time with AI without losing your brand voice, and business soul and stay authentic?”
(And no, despite what the papers say, Terminator isn’t just around the corner! 😉)
When I started my marketing journey, I knew AI would be part of it. But like you, I had those niggling questions:
I realise now these are questions every business owner is asking themselves.
So, I give you here food for thought,
Is transparency and trust EVERYTHING when using AI?
You know those moments when you’re scrolling and see an image that makes you pause? Maybe it’s almost real but something feels… off? Or perhaps it’s a photo of someone you know, but you’re certain it’s AI-generated?
Take a moment and notice how that makes you feel. (Because that’s exactly how your audience might feel too!)
I realise now these are questions every business owner is asking themselves.
So, I give you here food for thought,
Is transparency and trust EVERYTHING when using AI?
You know those moments when you’re scrolling and see an image that makes you pause? Maybe it’s almost real but something feels… off? Or perhaps it’s a photo of someone you know, but you’re certain it’s AI-generated?
Take a moment and notice how that makes you feel. (Because that’s exactly how your audience might feel too!)
Ask yourself:
Here’s my take: I don’t use AI-generated images in my business – that’s my personal choice. But when I work with clients, That decision is entirely yours. Because at the end of the day, it’s YOUR business and it needs to work for YOU.
While we are on the subject, lets talk A.I chat bots which have become the norm (and yes, they can be pretty helpful!), But for me the key is using them mindfully and honestly. There’s nothing worse than getting halfway through a conversation to realise you’ve been talking to a computer. And suddenly your whole customer experience doesn’t feel quite as personal. But the best way to get past this, is being honest from the start. Consider how you want your customer journey to feel. right
Let’s Talk About AI & Original Content!
I’m going to be honest here – there’s a common misconception about AI just scraping and plagiarising content from the internet. But here’s the thing… not all AI works that way!
Through my experiments (and yes, I’ve tried quite a few! ☕), I’ve discovered something important:
If you want AI to create content that feels genuinely YOU? It needs YOUR original voice as its foundation!
Think of it like teaching a new team member—the more they understand your way of doing things, the better they’ll represent your business!
Now this is one thing we can all relate to;
No one likes to pay for something they feel they could have done themselves.
And yes, I see you over there writing your posts with AI
(because let’s face it, we all do it now! 😉)
Here’s the thing… genuine marketing creates real business growth. It makes potential clients feel like they already know you, gives them authentic reasons to work with you, and (this is the important bit!) aligns perfectly with your unique business ethos and goals.
Think of it this way – AI is like having a really efficient assistant, but you still need a real person who understands the big picture. A person with marketing experience who gets:
So like we often hear – AI can’t replace expertise. Every business comes with its own wonderful nuances, and it takes more than just AI to tap into those special qualities and create real connections with real people.
That’s the heart of what we do – aligned marketing for real people! ❤️
If you’re considering using AI for your business but don’t really know where to start.
Then download my free guide ‘ business baby steps into AI (without losing your soul)
Happy reading.
Let me know what AI you start with. I may have a tip or two.
